The Hot New Frontier of Energy Research Is Human Behavior | Science | WIRED

See on Scoop.itEarth and Psyche

When it comes to discussions about energy and climate, the focus is nearly always on technology. We wonder whether coal can be cleaned and solar panels made efficient, if there might be a breakthrough in algae biofuels or carbon storage. In short, we think about about hardware. Yet another area of innovation, traditionally unglamorous and overlooked, is experiencing a boom in research attention: human nature.

See on www.wired.com

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